My name is Pavel Indeego, and I am the founder of ålfabeads — the world’s first jewelry lab that fuses the principles of quantum physics, the energy of natural stones, and modern design.

My path began far from the world of jewelry. For over a decade, I worked as a public affairs and human rights lawyer in Russia, defending freedom, fairness, and democratic values. My professional stance eventually made me unwelcome to the system, and I was pushed out of my own country.

This turning point gave me a deeper understanding of personal choice, intention, and transformation. Those very principles now form the foundation of everything I create through ålfabeads.

Inspired by Nature, Rooted in Energy

After relocating to the U.S., I returned to my roots in art and design — a passion I developed in childhood and formalized when I graduated from art school in 2002. The dramatic landscapes of Arizona, Utah, Nevada, and California became a new source of inspiration. It was there I discovered the raw, magnetic beauty of natural stones.

Fascinated by quantum mechanics, I began exploring how the vibrational frequencies of each stone interact with the human energy field. This led me to a new understanding of stone energy — the resonance that can support clarity, focus, grounding, and personal power.

Jewelry That Resonates

I began designing bracelets for friends, carefully selecting stones based on their needs and goals. The response was powerful — people felt the difference. They felt more focused, confident, centered.

That’s how ålfabeads [energy jewelry] was born — a workshop in Los Angeles where each piece is handmade, attuned to a specific energy, and built for those who refuse to follow trends and choose purpose instead.

Though I no longer stand in the courtroom, my mission remains unchanged: to empower people through intention, transformation, and personal freedom.

Sincerely,
Pavel Indeego
Founder of ålfabeads [energy jewelry]